hilarious vid about #

Has the world we live in turned into a #world?

I am speaking purely from experience but I cannot log onto Facebook and read posts without being bombarded by #posts.

People have taken the trend of # too far for example you post a picture of you and a friend at camps bay the post would say something like #campsbay #besties #beautifulday #capetown etc. I’m sure you get the picture.

Hash tagging became popular on Twitter. Now it is everywhere even news outlets and TV stations are using the #hashtag

Lifehack said it best “The hashtag is the “smiley” that Twitter doesn’t have. With hashtags, you don’t need to scroll through a list to choose the image best representing your emotional state. You can simply invent it on the spot, and combine multiple complex feelings as well as situational context”.

DIGIDAY (2014) says if the first couple of months are any indication, 2014 promises to be the year that traditional advertising fell in love with the hashtag.

Every new TV spot seems to include a hashtag. Sometimes it’s just on the end frame, and sometimes the entire ad is built around the hashtag. Brainstorming a clever hashtag seems to now be a creative mandatory for launching new campaigns. I have to assume that the objective in the mind of the agency is that people are going to be so overwhelmed with positive emotion when seeing the TV spot that they will feel compelled to go to Twitter to post about how amazing the spot was, remembering, or course, to include the hashtag in their tweet.

I feel advertisers are guilty of over using the #hashtag in adverts because they think it will appeal to the youth and young adults but over kill never attracts the attention you want. This Phenom does not really get people to act unless you giving away R 1 million.

So people let’s not over use #hashtags #brandingbrat #truewords #overkill lol.

here are some examples of # advertising